The growth of both Virtual Reality and Augmented Reality across many industries and vertical markets is indisputable. Virtual Reality and Augmented Reality hardware and software applications are rapidly growing and are available in the areas of job training, education, and entertainment. They come with a vast array of unique features, and every new iteration seems better, bigger, and more powerful than the last. How will you decide if you should invest in Virtual Reality or Augmented Reality? The Internet has, in one way, made it very easy for us to do research. In another way, it provides so much information that it is easy to get frustrated and potentially make poor decisions. Don't Do What You Usually Do A common approach we have seen from many companies is to jump right into looking for hardware and software solutions to a challenge. We suggest that this might be a short-sighted approach and that when looking at Virtual Reality and Augmented Reality, it should be considered an investment in technology and one you want to make based on scholarly research. The one thing we know is that without a doubt, things will change. As with many other technologies, Virtual Reality and Augmented Reality continuously evolves as new hardware and software programs evolve. It is crucial for companies and individuals considering investments in VR and AR to do their homework. How Can I Learn About Virtual and Augmented Reality? We recommend looking at your decision as long term investment in technology and doing deeper research on the topic of Virtual and Augmented Reality first. You should want to find out what is the current state of VR and AR technology, and what do the visionaries think will be the future of these markets? For a basic understanding, we recommend reading a previous article where we sought to answer the questions, What is the difference between Augmented Reality and Virtual Reality? Technology Research – Really understanding Virtual Reality and Augmented Reality. For a deeper dive into these technologies, the best way to understand the current and future trends is by reading old fashioned books. We looked for the five best books we could find on Virtual Reality and Augmented Reality. These should help you understand the current state of the technology and how experts in the industry think it will evolve. Here are the 5 Best Books on Virtual and Augmented Reality in no particular order Experience on Demand: What Virtual Reality Is, How It Works, and What It Can Do As the name suggests, this book is all about understanding virtual Reality, the way it works, and how it can be adapted to people from across the globe. It also shares a variety of different uses for VR, and you will get to learn more about it and the features that it brings to the table. This book also has an insight into the future of VR and how we are continually improving the way it works. Being able to study how VR will impact our society is engaging, but also a great way to build upon what we know about this tech Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications VR and AR are quickly becoming staples in the world of marketing, and they are continually bringing in lots of unique, creative ideas to the table. What is essential to keep in mind about these technologies is that they are ever-expanding, and you can easily use them for marketing products and services. Relying on next-gen tools like this for marketing is extraordinary, and the book itself tells you how to do it and what approach you need to have. Charlie Fink's Metaverse - An AR Enabled Guide to AR & VR Kindle Edition Charlie Fink does an excellent job here to help you understand what VR and AR are, how you can use them, and how you can adapt them to your own life and projects. It's a guide that can be very good, especially for beginners, and it certainly brings in front a fun way to think about integrating new projects in a very creative manner. You also get to see the big picture when it comes to AR, and it also helps you understand how AR will impact the future. Practical Augmented Reality: A Guide to the Technologies, Applications and Human Factors for Ar and Vr (Usability) The book is full of guidelines, tips, and tricks on how you can effectively use AR and VR. It talks about existing tech that already harnesses this kind of feature, but it also helps us think about the future. Plus, you also get to learn more about human factors as well as technologies and a variety of different ideas and features for you to explore. Augmented Reality: Where We Will All Live Technology changes all the time, so it's imperative to understand how AR and VR can have a significant impact on our lives. The most critical aspect of this book is how it focuses on the beginning of AR and how AR is going to change in the future. It also shows some practical methods that we might be able to use in the future. That's exciting, rewarding, and it clearly shows the true value that we can bring to the table if we continue investing in and expanding technologies like AR. It's safe to say that these books will offer you a new perspective when it comes to the power of AR and VR. They are a great read, they have a lot of information, and you will be amazed by the wealth of content presented here. Check them out today and start learning more about these extraordinary technologies. We also recommend that you just give VR a try as well. In this article, we discussed how Virtual Reality can add a Wow factor to your event.